Best Time to Buy New Running Shoes – Tips for Scoring the Right Pair

If you love running but hate overpaying, timing your shoe purchase can save you a lot of cash. The market moves in cycles, and knowing when those cycles hit a low point helps you grab a fresh pair without breaking the bank. Below are the key moments to watch, plus practical steps to make sure the shoes you pick are the right fit for your runs.

Why timing matters

Running shoe brands launch new models every few months, usually in spring and fall. When a fresh line arrives, the previous season’s stock gets discounted to clear space. That’s the sweet spot for discounts – you still get a high‑quality shoe, just at a lower price. Retailers also run big promotions around major holidays like Black Friday, Boxing Day, and back‑to‑school sales, offering up to 30‑40% off popular models.

How to spot the perfect sale

First, sign up for newsletters from the brands you like (Nike, Asics, Saucony, etc.). They often send early alerts about upcoming sales or limited‑time coupon codes. Second, check the clearance section of online stores every week – the inventory rotates fast, and you might find a top‑rated shoe that’s been replaced by a newer version. Third, use price‑tracking tools or browser extensions that notify you when a shoe drops below your target price.

Don’t forget the “end of season” window. Late summer is when summer running shoes go on sale, while late winter brings discounts on cold‑weather models. If you can be flexible about colour or the exact style, you’ll have more options at reduced prices.

Fit still matters more than price. When a shoe is on sale, try it on in store or buy from a retailer with a solid return policy. Running shoes lose their cushioning and stability after a few hundred miles, so buying a slightly older model at a discount can still give you years of reliable performance.

Finally, watch out for bundle deals. Some stores pair shoes with socks, insoles, or a running app subscription, offering a better overall value. If the extra items are things you’d use anyway, the bundle can be a smarter buy than a single shoe at a marginally lower price.

In short, look for new model releases, holiday sales, and end‑of‑season clearances. Sign up for alerts, use price trackers, and always test the fit before you commit. By planning ahead, you’ll get fresh running shoes that keep you comfortable on the road and keep your wallet happy.